{"id":2635,"date":"2026-10-01T13:00:00","date_gmt":"2026-10-01T20:00:00","guid":{"rendered":"https:\/\/www.five.reviews\/?p=2635"},"modified":"2026-09-30T09:03:54","modified_gmt":"2026-09-30T16:03:54","slug":"amazon-ads-agent","status":"publish","type":"post","link":"https:\/\/www.five.reviews\/ai-tools\/amazon-ads-agent\/","title":{"rendered":"Amazon Ads Agent Explained: How AI Can Create, Optimize &amp; Analyze Ad Campaigns"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/advertising.amazon.com\/en-us\/library\/news\/amazon-ads-agent\/?ref_=a20m_us_libr\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon advertising<\/a> requires managing campaign setup, targeting decisions, budget allocation, creative production, reporting, and continuous optimization across multiple formats and workflows. This complexity can slow campaigns from conception to performance analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads Agent is a unified advertising platform powered by agentic AI that consolidates Sponsored Ads, Display\/Video\/Audio (DVA+), and Full-Funnel Campaigns into one interface. It allows advertisers to interact using natural language prompts, build campaigns manually through traditional controls, or combine both approaches depending on campaign requirements and advertiser preference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide explains how to use Amazon Ads Agent to create campaigns, execute targeting and optimization strategies, analyze performance data, apply AI-generated creative, understand DVA+ and Full-Funnel Campaigns, clarify the shift from Amazon DSP, and connect external AI platforms through the Amazon Ads MCP Server.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon Ads Agent at a Glance<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Capability<\/strong><\/td><td><strong>What Amazon Ads Agent Does<\/strong><\/td><\/tr><tr><td><strong>Campaign creation<\/strong><\/td><td>Create Sponsored Ads, DVA+, or Full-Funnel campaigns through conversational prompts or manual setup<\/td><\/tr><tr><td><strong>Media planning<\/strong><\/td><td>Size audiences, forecast reach, and receive budget allocation recommendations via natural language<\/td><\/tr><tr><td><strong>AI targeting<\/strong><\/td><td>Describe audiences in plain language and receive targeting recommendations for products, categories, keywords, and audiences<\/td><\/tr><tr><td><strong>Optimization<\/strong><\/td><td>Identify campaign inefficiencies and apply AI-recommended changes to bids, budgets, and targeting<\/td><\/tr><tr><td><strong>Analytics<\/strong><\/td><td>Ask performance questions and receive visual analyses, trend diagnosis, and campaign comparisons in natural language<\/td><\/tr><tr><td><strong>Creative generation<\/strong><\/td><td>Use AI-powered Creative Partner, image generation, video generation, and audio generation (availability varies by market)<\/td><\/tr><tr><td><strong>Campaign types<\/strong><\/td><td>Sponsored Ads, Display\/Video\/Audio (DVA+), Full-Funnel Campaigns combining search, display, video, and streaming TV<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Amazon Ads Agent?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads Agent is the unified platform Amazon created to manage advertising across all its buying surfaces. It consolidates three campaign categories\u2014Sponsored Ads, Display\/Video\/Audio, and Full-Funnel Campaigns\u2014into one environment powered by agentic AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike earlier versions of Amazon&#8217;s advertising console, Amazon Ads Agent is fundamentally designed around AI assistance. Advertisers can interact through natural language (conversational), use manual campaign controls, or combine both methods. The platform uses Amazon&#8217;s first-party signals from over 300 million authenticated customers to inform targeting, optimization, and creative recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The three campaign categories work differently:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sponsored Ads<\/strong>: Product-focused ads appearing in shopping results and conversational experiences<\/li>\n\n\n\n<li><strong>Display, Video, and Audio (DVA+)<\/strong>: Streaming TV, online video, display, and audio ads reaching audiences on Amazon properties and the open internet<\/li>\n\n\n\n<li><strong>Full-Funnel Campaigns<\/strong>: One campaign spanning search, display, video, and streaming TV, with shared signals flowing across formats<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers can choose which path fits their business objective: immediate product discovery through Sponsored Ads, brand awareness through DVA+, or new-customer acquisition and long-term sales growth through Full-Funnel Campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Does Amazon Ads Agent Work?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The core workflow moves from business objective through to performance measurement and optimization:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business Goal \u2192 Natural-Language Request or Manual Setup \u2192 Amazon Data\/Signals \u2192 AI Recommendations \u2192 Advertiser Review \u2192 Campaign Action \u2192 Performance Analysis \u2192 Optimization<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers choose one of three operating modes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Conversational Guidance<\/strong>: Describe the campaign objective and let Amazon Ads Agent guide you through setup, recommendations, and launch<\/li>\n\n\n\n<li><strong>Manual Campaign Building<\/strong>: Select campaign type, configure all parameters directly, and launch without AI assistance<\/li>\n\n\n\n<li><strong>Hybrid Workflow<\/strong>: Build the campaign yourself, then use AI to identify optimization opportunities and apply recommended changes<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Can You Ask Amazon Ads Agent?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads Agent accepts prompts related to campaign creation, optimization, media planning, and performance analysis. Example queries include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Create a campaign to drive sales for these products&#8221;<\/li>\n\n\n\n<li>&#8220;What audiences are most likely to purchase these items?&#8221;<\/li>\n\n\n\n<li>&#8220;Which campaigns are declining in efficiency?&#8221;<\/li>\n\n\n\n<li>&#8220;Should I increase budget for any campaigns?&#8221;<\/li>\n\n\n\n<li>&#8220;Why did performance change this week?&#8221;<\/li>\n\n\n\n<li>&#8220;Compare my campaign performance by format&#8221;<\/li>\n\n\n\n<li>&#8220;What is my new-to-brand percentage across campaigns?&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These examples illustrate the types of requests the system can handle. Exact phrasing varies, and natural language queries work best when they include specific business objectives and relevant context.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Use Amazon Ads Agent to Create an Ad Campaign<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: Define Your Campaign Objective<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before asking Amazon Ads Agent to build a campaign, clarify your business goal. Common objectives include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Awareness<\/strong>: Building brand recognition among new audiences<\/li>\n\n\n\n<li><strong>Reach<\/strong>: Placing ads in front of specific audience segments<\/li>\n\n\n\n<li><strong>Traffic<\/strong>: Driving clicks to your website or Amazon store<\/li>\n\n\n\n<li><strong>Sales<\/strong>: Maximizing purchases of specific products<\/li>\n\n\n\n<li><strong>Conversions<\/strong>: Generating specific actions (signups, downloads, adds to cart)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The objective shapes campaign structure, audience targeting, and success metrics. Defining this upfront ensures AI recommendations align with actual business outcomes rather than vanity metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Choose Your Campaign Path<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You have two options:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Option 1 (Conversational)<\/strong>: Describe your objective, products, and budget constraints in natural language. Amazon Ads Agent recommends campaign structure, audience approach, and media mix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Best for: Advertisers seeking guidance or wanting to reduce manual configuration work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Option 2 (Direct Build)<\/strong>: Select Sponsored Ads, DVA+, or Full-Funnel Campaigns directly. Configure objective, products, targeting, budget, and creative manually using campaign controls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Best for: Advertisers who prefer control, have specific targeting requirements, or need to replicate prior campaign structures.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Provide Required Inputs<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the path chosen, you&#8217;ll supply:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Products<\/strong>: ASINs or product identifiers for what you&#8217;re advertising<\/li>\n\n\n\n<li><strong>Budget<\/strong>: Daily or campaign-level spend<\/li>\n\n\n\n<li><strong>Audience Context<\/strong>: Who you want to reach (for AI targeting recommendations)<\/li>\n\n\n\n<li><strong>Creative<\/strong>: Images, video, or copy (required for launch)<\/li>\n\n\n\n<li><strong>Campaign Duration<\/strong>: Start and end dates<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads Agent uses these inputs to shape recommendations. More specific context yields more relevant recommendations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 4: Review Amazon&#8217;s Recommendations<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before launching, review:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign objective and structure<\/li>\n\n\n\n<li>Targeting approach and audience segments<\/li>\n\n\n\n<li>Budget allocation across formats or channels<\/li>\n\n\n\n<li>Bid strategy and optimization approach<\/li>\n\n\n\n<li>Creative assets and brand consistency<\/li>\n\n\n\n<li>Alignment with your product economics and acceptable customer acquisition cost<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Expert Checkpoint<\/strong>: Verify that AI recommendations match your business reality. AI optimizes toward the stated objective, but only you know if the targeting aligns with actual customer behavior, if the acquisition cost fits your margins, or if the creative reflects your brand accurately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 5: Launch and Monitor<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Approve the campaign configuration and launch. Transition to ongoing performance monitoring. Use Amazon Ads Agent&#8217;s analytics capabilities to track progress against your objective and identify optimization opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Use Amazon Ads Agent for Targeting and Optimization<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads Agent accelerates targeting and optimization by reducing manual work and surfacing data-driven recommendations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Targeting Through Natural Language<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of manually selecting audience segments, keyword lists, or category restrictions, describe your target audience: &#8220;Reach customers interested in premium kitchen appliances who have purchased home goods in the past 90 days.&#8221; Amazon Ads Agent translates this into campaign targeting across products, categories, keywords, and first-party Amazon audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Optimization Workflow<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The typical optimization cycle works like this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analyze<\/strong>: Review campaign performance (which campaigns are losing efficiency, which formats are underperforming)<\/li>\n\n\n\n<li><strong>Identify Opportunity<\/strong>: Spot a specific issue (declining ROAS, high cost-per-click, low conversion rate)<\/li>\n\n\n\n<li><strong>Request Recommendation<\/strong>: Ask Amazon Ads Agent for optimization guidance (&#8220;How should I adjust bids on this campaign?&#8221;)<\/li>\n\n\n\n<li><strong>Review Recommendation<\/strong>: Assess whether the recommendation makes business sense<\/li>\n\n\n\n<li><strong>Apply Change<\/strong>: Apply the recommended change to the campaign<\/li>\n\n\n\n<li><strong>Measure Result<\/strong>: Track whether the change improved performance<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">For Sponsored Ads specifically, Amazon Ads Agent can recommend adjustments to targeting, bids, and daily budgets. It can also identify campaigns most likely to benefit from expansion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important<\/strong>: AI optimization recommendations are starting points, not automatic decisions. Campaign economics, seasonal factors, competitive dynamics, and brand positioning should inform your final decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Use Amazon Ads Agent for Campaign Analytics<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Natural language analytics eliminates the need to manually build reports or navigate complex dashboards. Instead of searching for metrics, you ask questions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Performance Questions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ask questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Which campaigns have declining sales efficiency?&#8221;<\/li>\n\n\n\n<li>&#8220;Compare campaign performance by format&#8221;<\/li>\n\n\n\n<li>&#8220;Which campaigns generated the strongest new-to-brand results?&#8221;<\/li>\n\n\n\n<li>&#8220;How did performance change from last week to this week?&#8221;<\/li>\n\n\n\n<li>&#8220;Which audience segments are most profitable?&#8221;<\/li>\n\n\n\n<li>&#8220;How does my performance compare to historical benchmarks?&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads Agent returns visual analyses, trend explanations, and structured answers. It can diagnose why performance changed, compare campaigns side-by-side, and surface patterns across your account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Using Analytics for Decision-Making<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analytics surfaces opportunities and trends, but interpretation remains with you. If Amazon Ads Agent identifies that Audience Segment A is declining while Segment B is growing, that&#8217;s actionable information. But whether to shift budget toward Segment B depends on your margin requirements, competitive landscape, and long-term strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon Ads Agent and AI-Powered Ad Creative<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon offers AI-powered creative capabilities that integrate into the campaign workflow. These tools exist both within Amazon Ads Agent and in Creative Studio, Amazon&#8217;s dedicated space for developing ad assets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Available Creative Tools<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Creative Partner<\/strong>: Conducts product and audience research, brainstorms creative concepts, develops storyboards, and generates ads across display, Sponsored Brands video, online video, audio, and streaming TV. Available in Canada, France, Germany, Italy, Spain, the United Kingdom, and the United States.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image Generator<\/strong>: Creates lifestyle images from product ASINs or custom themes for display ads. Available in Australia, Belgium, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Spain, Sweden, United Kingdom, and United States.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Video Generator<\/strong>: Turns product ASINs into professional video ads for Sponsored Brands campaigns. Available in Australia, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audio Generator<\/strong>: Transforms product information into ready-to-run audio ads with voice, music, and messaging. Available in the United States.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How AI Creative Fits Into the Campaign Workflow<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The creative production flow integrates with campaign setup:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Product Information \u2192 Creative Concept Development \u2192 AI-Generated Asset \u2192 Advertiser Review \u2192 Campaign Launch \u2192 Performance Measurement<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Full-Funnel Campaigns, advertisers can generate TV-quality video and display images directly within the campaign creation interface. For other formats, Creative Studio provides a central workspace to develop, refine, and save creative assets before attaching them to campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Availability varies by market and format.<\/strong> Not all creative tools are available in every country, and some tools work only with specific ad formats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon Ads Agent Campaign Types Explained<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Campaign Type<\/strong><\/td><td><strong>Primary Purpose<\/strong><\/td><td><strong>AI Role<\/strong><\/td><\/tr><tr><td><strong>Sponsored Ads<\/strong><\/td><td>Shopping discovery and product sales<\/td><td>Targeting recommendations, bid optimization, budget allocation guidance, AI-powered campaign recommendations<\/td><\/tr><tr><td><strong>Display, Video, and Audio (DVA+)<\/strong><\/td><td>Cross-channel reach and brand awareness<\/td><td>Media planning, audience targeting, optimization across formats, simplified setup and launch<\/td><\/tr><tr><td><strong>Full-Funnel Campaigns<\/strong><\/td><td>New-customer acquisition and long-term sales<\/td><td>Planning and execution across formats, continuous optimization, budget allocation across discovery and conversion stages<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sponsored Ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sponsored Ads place your products in front of customers actively searching or browsing. Amazon Ads Agent helps identify relevant keywords and audiences, recommend bids, and optimize budget allocation. Advertisers still maintain control over negative keywords, category restrictions, and bid strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>DVA+ (Display, Video, and Audio)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DVA+ simplifies buying across display, video, audio, and streaming TV by combining formats that were previously separate. Instead of managing Sponsored Display, Sponsored TV, and programmatic buying independently, DVA+ offers one simplified interface. Advertisers choose an objective (sales, traffic, awareness), provide products and creative, set a budget, and launch. For advertisers needing control, advanced settings expose targeting, deals, supply sources, frequency caps, and bidding strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DVA+ is rolling out beginning in late October 2026. Not all advertisers have access yet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Full-Funnel Campaigns<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Full-Funnel Campaigns merge Sponsored Ads with Display, Video, and Streaming TV into one campaign. Shared signals flow across formats, meaning upper-funnel display and video ads improve lower-funnel search performance. Advertisers provide budget, products, and creative. Amazon&#8217;s AI plans and continuously optimizes spend across formats to reach new customers and drive incremental sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Full-Funnel Campaigns are available to all advertisers in the United States as of the September 2026 announcement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Amazon Ads DVA+?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DVA+ is the simplified buying and optimization solution for Display, Video, Audio, and Streaming TV advertising. It brings together what was previously managed through separate campaign types into one streamlined interface.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How DVA+ Works<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers choose a business objective (sales, traffic, or awareness), add products and creative, set a budget, and launch in minutes. Amazon Ads Agent&#8217;s AI handles audience targeting, format selection, and placement across Amazon properties and the open internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DVA+ is powered by two optimization engines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand+<\/strong>: Uses AI-driven optimization to identify audiences likely to take meaningful action (visit a brand store, add to cart, purchase)<\/li>\n\n\n\n<li><strong>Performance+<\/strong>: Reaches customers actively in the market and optimizes toward chosen conversion goals<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Advanced Settings for Experienced Buyers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For advertisers who need programmatic control, DVA+ advanced settings provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom audience targeting<\/li>\n\n\n\n<li>Deal ID activation<\/li>\n\n\n\n<li>Supply source selection<\/li>\n\n\n\n<li>Frequency capping<\/li>\n\n\n\n<li>Bidding strategy configuration<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These advanced settings preserve the control workflow that experienced programmatic buyers require, while simplifying the core setup process for self-service advertisers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Important: DVA+ Rollout Timeline<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon announced that DVA+ will begin rolling out to advertisers in late October 2026. This means not all advertisers currently have access. If you do not see DVA+ in your account, it is likely in the rollout queue. Check back in late October or contact your Amazon Ads representative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are Amazon Full-Funnel Campaigns?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Full-Funnel Campaigns consolidate Sponsored Ads, Display, Video, and Streaming TV into one campaign. Rather than managing each format separately and hoping upper-funnel reach helps lower-funnel conversions, Full-Funnel Campaigns explicitly connect discovery with purchase by allocating budget across formats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Full-Funnel Campaigns Work<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Setup<\/strong>: Provide budget, products, creative, and campaign goal<\/li>\n\n\n\n<li><strong>AI Planning<\/strong>: Amazon Ads Agent determines format mix and audience targeting across search, display, video, and streaming TV<\/li>\n\n\n\n<li><strong>Shared Signals<\/strong>: Signals flow across formats. A customer who sees your streaming TV ad is more likely to convert when they search for your product later<\/li>\n\n\n\n<li><strong>Continuous Optimization<\/strong>: Amazon&#8217;s AI continuously reallocates budget toward the formats and audience segments driving the most incremental sales<\/li>\n\n\n\n<li><strong>Unified Reporting<\/strong>: View performance across all formats in one dashboard with standard metrics (impressions, clicks, sales) plus new-to-brand and long-term sales metrics<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Practical Use Case<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Full-Funnel Campaigns are best suited to advertisers who want to reach new customers across the full marketing journey rather than managing upper-funnel and lower-funnel campaigns independently. Rather than building awareness through streaming TV in isolation, Full-Funnel Campaigns tie upper-funnel investment directly to lower-funnel conversions and measure the incremental impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Availability<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Full-Funnel Campaigns are available to all advertisers in the United States as of the September 29, 2026 announcement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Happened to Amazon DSP?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon DSP (Demand-Side Platform) was Amazon&#8217;s programmatic buying tool for reaching audiences across Amazon properties and the open internet. With the launch of Amazon Ads Agent, DSP and the traditional ads console merged into one platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Programmatic capabilities that advertisers relied on within DSP\u2014audience targeting, frequency management, deal IDs, and custom bidding\u2014are now available through DVA+ advanced settings. Rather than logging into a separate DSP interface, advertisers now access these capabilities alongside simplified DVA+ setup within Amazon Ads Agent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For advertisers who relied on DSP workflows, the transition means using DVA+ advanced settings instead. The same targeting, deal, supply, and bidding capabilities exist, but they&#8217;re now integrated into a unified platform rather than a separate tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon Ads Agent vs Amazon Ads MCP Server<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers sometimes confuse Amazon Ads Agent with the Amazon Ads MCP Server because both involve AI and automation. However, they serve different purposes.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Aspect<\/strong><\/td><td><strong>Amazon Ads Agent<\/strong><\/td><td><strong>Amazon Ads MCP Server<\/strong><\/td><\/tr><tr><td><strong>Purpose<\/strong><\/td><td>Native conversational experience within Amazon Ads for campaign creation, optimization, and analytics<\/td><td>Infrastructure layer connecting external <a href=\"https:\/\/www.five.reviews\/ai-tools\/ai-agents-vs-traditional-software\/\">AI agents<\/a> and platforms to Amazon Ads capabilities<\/td><\/tr><tr><td><strong>Primary User<\/strong><\/td><td>Amazon advertisers (sellers, brands, agencies)<\/td><td>External AI platforms and custom agents (Claude, ChatGPT, Gemini, etc.)<\/td><\/tr><tr><td><strong>Interface<\/strong><\/td><td>Chat within Amazon Ads dashboard<\/td><td>API-based Model Context Protocol integration<\/td><\/tr><tr><td><strong>Workflow<\/strong><\/td><td>Advertiser asks questions, applies recommendations<\/td><td>External <a href=\"https:\/\/www.five.reviews\/ai-tools\/ai-agent-vs-ai-workflow\/\">AI agent<\/a> performs multi-step advertising workflows autonomously<\/td><\/tr><tr><td><strong>Campaign Actions<\/strong><\/td><td>Create, optimize, analyze campaigns through conversation<\/td><td>Create, update, optimize campaigns, run reports, manage audiences<\/td><\/tr><tr><td><strong>External AI Support<\/strong><\/td><td>Not applicable<\/td><td>Yes, via MCP integration<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Amazon Ads Agent<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads Agent is the platform itself. When you log into your Amazon Ads account and use the chat feature to create campaigns or analyze performance, you&#8217;re using Amazon Ads Agent&#8217;s conversational capabilities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Amazon Ads MCP Server<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Amazon Ads <a href=\"https:\/\/www.five.reviews\/ai-tools\/best-mcp-servers-for-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">MCP Server<\/a> is infrastructure based on the Model Context Protocol (an open standard for AI agent communication). It allows external AI platforms and custom agents to connect to Amazon Ads capabilities. For example, you could build a custom agent in your business intelligence platform and use the <a href=\"https:\/\/www.five.reviews\/ai-tools\/a2a-vs-mcp-protocol\/\" target=\"_blank\" rel=\"noreferrer noopener\">MCP<\/a> Server to have that agent create campaigns, pull reports, and execute workflows autonomously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MCP Server includes pre-built tools for common multi-step workflows like launching campaigns, expanding to new countries, and generating reports. These tools reduce the complexity of building custom integrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MCP Server is available in open beta globally to Amazon Ads partners with active API credentials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who Should Use Amazon Ads Agent?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads Agent is designed for any advertiser managing Amazon campaigns. Different user types find value in different ways:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Amazon Sellers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use conversational guidance to set up new campaigns, or the DVA+ simplified interface to launch cross-channel campaigns quickly. Use analytics capabilities to diagnose performance issues without manual reporting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brands and Vendors<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Leverage Full-Funnel Campaigns to connect awareness and consideration through purchase. Use Creative Partner and AI-generated assets to reduce production time for campaigns across multiple formats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>PPC Specialists<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reduce time spent on routine optimization tasks by using AI recommendations. Allocate freed-up time to strategy, testing, and campaign planning. Use advanced settings to maintain control over targeting and bidding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Agencies Managing Multiple Accounts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use AI-assisted workflows to scale campaign management across client accounts. Use natural language analytics to build reports faster. Use MCP Server integration to embed Amazon advertising automation into your own platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ecommerce Teams<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use Full-Funnel Campaigns to connect product launch timing with cross-channel awareness. Use AI creative tools to scale production of video and image assets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Performance Marketers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use AI optimization recommendations as a starting point for testing hypotheses. Use media planning capabilities to forecast reach and budget allocation. Use analytics to identify new growth opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best Practices for Using Amazon Ads Agent<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with a measurable business objective.<\/strong> Define whether you&#8217;re optimizing for awareness, traffic, sales, or conversions before asking Amazon Ads Agent to build the campaign. Vague objectives lead to vague recommendations.<\/li>\n\n\n\n<li><strong>Provide clear product and audience context.<\/strong> The better you describe what you&#8217;re selling and who you want to reach, the more relevant AI recommendations become.<\/li>\n\n\n\n<li><strong>Review targeting before launch.<\/strong> AI-generated targeting is a recommendation, not a guarantee. Verify that audience segments make sense for your product and business.<\/li>\n\n\n\n<li><strong>Use AI for analysis, not blind decision-making.<\/strong> When Amazon Ads Agent recommends a budget change, understand why before implementing it. Does the recommendation align with your acquisition cost targets and margin requirements?<\/li>\n\n\n\n<li><strong>Compare AI recommendations against historical performance.<\/strong> If Amazon Ads Agent recommends increasing budget for a campaign that historically underperforms, that deserves scrutiny.<\/li>\n\n\n\n<li><strong>Set budget and efficiency constraints before optimization.<\/strong> Tell Amazon Ads Agent your maximum acceptable cost-per-acquisition or minimum ROAS target. This shapes recommendations toward your business reality.<\/li>\n\n\n\n<li><strong>Review AI-generated creative for brand accuracy.<\/strong> AI-generated images, videos, and copy should reflect your brand voice and aesthetic. Review all creative before launch.<\/li>\n\n\n\n<li><strong>Track incremental business outcomes, not just campaign metrics.<\/strong> Measure new-to-brand sales, long-term customer value, and market-share gains alongside traditional ROAS and cost-per-click metrics.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common Mistakes to Avoid<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Asking vague prompts<\/strong>: &#8220;Create a good campaign&#8221; yields generic recommendations. &#8220;Create a campaign to acquire new customers in the premium kitchen category with a 4:1 ROAS target&#8221; is much more useful.<\/li>\n\n\n\n<li><strong>Letting AI optimize without clear objectives<\/strong>: Optimization requires a definition of success. Without it, AI may optimize toward volume over profitability.<\/li>\n\n\n\n<li><strong>Ignoring product-level economics<\/strong>: Amazon Ads Agent optimizes toward the stated campaign objective, but only you know your margins, customer lifetime value, and acceptable acquisition cost.<\/li>\n\n\n\n<li><strong>Accepting irrelevant targeting recommendations<\/strong>: Just because AI recommends an audience doesn&#8217;t mean it&#8217;s relevant to your business.<\/li>\n\n\n\n<li><strong>Treating AI-generated creative as automatically brand-safe<\/strong>: Review all AI creative for brand consistency, accuracy, and alignment with your tone and messaging.<\/li>\n\n\n\n<li><strong>Confusing Amazon Ads Agent with MCP Server<\/strong>: They are different tools serving different purposes. MCP Server is for external <a href=\"https:\/\/www.five.reviews\/ai-tools\/ai-agents-vs-ai-assistants\/\">AI agents<\/a>; Amazon Ads Agent is your native platform.<\/li>\n\n\n\n<li><strong>Assuming all features are available in every country<\/strong>: Availability varies by feature, market, and advertiser type. Check current documentation.<\/li>\n\n\n\n<li><strong>Treating Amazon-reported performance statistics as guaranteed results<\/strong>: Performance statistics Amazon reports (like the 25% increase in unique customers for advertisers using natural language targeting) represent historical averages, not guarantees for your specific campaigns.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon Ads Agent Limitations and Considerations<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feature rollout timing<\/strong>: New capabilities roll out over time. DVA+ is rolling out in late October 2026. Full-Funnel Campaigns and enhanced conversational capabilities are announced but not yet universally available. Check your account and current documentation.<\/li>\n\n\n\n<li><strong>Country and account availability<\/strong>: Not all features are available in all countries or to all advertiser types. Availability depends on your location, advertiser category, and account status.<\/li>\n\n\n\n<li><strong>Human review is necessary<\/strong>: AI recommendations require human judgment. Business strategy, brand positioning, and margin requirements should inform all decisions.<\/li>\n\n\n\n<li><strong>Recommendation quality depends on input quality<\/strong>: Poor product information, unclear objectives, or vague prompts result in lower-quality recommendations.<\/li>\n\n\n\n<li><strong>Data interpretation requires expertise<\/strong>: Natural language analytics translate data into plain language, but interpreting what the data means for your business requires marketing and advertising knowledge.<\/li>\n\n\n\n<li><strong>Creative quality varies<\/strong>: AI-generated creative ranges from production-ready to requiring significant refinement. Review all creative and be prepared to iterate.<\/li>\n\n\n\n<li><strong>Campaign-specific constraints<\/strong>: Some businesses have seasonal patterns, competitive dynamics, or brand constraints that AI may not account for without explicit instruction.<\/li>\n\n\n\n<li><strong>Pricing varies by campaign type<\/strong>: Sponsored Ads use CPC pricing with no minimum spend. Display, Video, and Audio offerings may have minimum spend requirements that vary by country and buying model (self-service vs. managed service).<\/li>\n\n\n\n<li><strong>No guaranteed performance improvement<\/strong>: Using Amazon Ads Agent does not automatically increase ROAS, sales, conversions, or profitability. Results depend on offer quality, targeting relevance, competitive landscape, and market conditions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads Agent represents a shift in how advertisers create and manage campaigns. The platform allows advertisers to combine human strategy with AI-assisted planning, execution, optimization, and analysis across Sponsored Ads, Display\/Video\/Audio, and Full-Funnel campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For campaign creation, natural language prompts can accelerate setup from manual configuration to launch-ready campaigns in minutes. For targeting, AI removes the need to manually specify every audience segment. For optimization, AI surfaces opportunities and recommends changes, while advertisers retain control over final decisions. For analytics, natural language questions replace hours of manual report building.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Amazon Ads Agent is not a replacement for advertising strategy or judgment. It cannot determine your acceptable acquisition cost, anticipate competitive responses, or account for brand positioning constraints. AI handles execution and analysis; you handle strategy and decision-making.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most effective approach is to start with one clearly defined campaign objective, use natural language or direct setup to create the campaign, review all recommendations before launch, measure performance against your business targets, and gradually expand AI-assisted workflows across the account as you gain confidence in the recommendations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is Amazon Ads Agent?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads Agent is Amazon&#8217;s unified advertising platform powered by agentic AI. It consolidates Sponsored Ads, Display\/Video\/Audio (DVA+), and Full-Funnel Campaigns into one interface where advertisers can create campaigns, optimize performance, and analyze results through natural language conversation, manual controls, or a combination of both.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you use Amazon Ads Agent?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Log in to your Amazon Ads account and choose one of three paths: (1) describe your campaign goal conversationally and let Amazon Ads Agent guide you, (2) build the campaign directly using campaign setup forms, or (3) build manually and use AI to identify and apply optimization recommendations. Use natural language to ask performance questions and receive analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Amazon Ads Agent create ad campaigns?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Amazon Ads Agent can create Sponsored Ads, DVA+, and Full-Funnel campaigns either through conversational prompts (describe your goal and Amazon Ads Agent recommends campaign structure) or through direct campaign setup. Advertisers review and approve all recommendations before launch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Amazon Ads Agent optimize Amazon Ads?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Amazon Ads Agent identifies optimization opportunities (declining efficiency, underperforming campaigns, budget allocation gaps) and recommends changes to targeting, bids, and budgets. Advertisers review recommendations before implementation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can Amazon Ads Agent analyze campaign performance?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Through natural language analytics, you can ask performance questions (&#8220;Which campaigns are declining in efficiency?&#8221;) and receive visual analyses, trend diagnoses, and comparisons across campaigns and formats without building manual reports.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is Amazon Ads DVA+?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DVA+ is the simplified buying and optimization solution for Display, Video, Audio, and Streaming TV campaigns. Advertisers choose an objective, add products and creative, set a budget, and launch in minutes. For advertisers needing control, advanced settings expose targeting, deals, supply sources, frequency caps, and bidding strategies. DVA+ is rolling out in late October 2026.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are Full-Funnel Campaigns on Amazon Ads?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Full-Funnel Campaigns merge Sponsored Ads with Display, Video, and Streaming TV into one campaign. Amazon&#8217;s AI plans and continuously optimizes spend across formats to reach new customers and drive long-term sales. Shared signals across formats improve performance across the entire marketing journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What happened to Amazon DSP?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon merged DSP and the ads console into one platform: Amazon Ads Agent. Programmatic capabilities like audience targeting, deal management, and custom bidding are now available through DVA+ advanced settings rather than in a separate DSP interface.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the Amazon Ads MCP Server?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Amazon Ads MCP Server is infrastructure based on the Model Context Protocol that allows external AI agents (like Claude or ChatGPT) to connect to Amazon Ads capabilities. It&#8217;s separate from Amazon Ads Agent itself. MCP enables external AI platforms to create campaigns, run reports, manage audiences, and execute multi-step workflows through simple prompts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is Amazon Ads Agent available to all advertisers?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Ads Agent is available to Amazon Brand Registry sellers, vendors, agencies, and advertisers. Some features, like Full-Funnel Campaigns, are available to all US advertisers. Other features like DVA+ are rolling out over time. Availability varies by advertiser type, country, and account status. Check your account for access.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon advertising requires managing campaign setup, targeting decisions, budget allocation, creative production, reporting, and continuous optimization across multiple formats and workflows. This complexity can [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1058,608,1049,1047,1045,1050,1051,1057,1052,1054,1046,1053,1048,1056,1055],"content_cluster":[3],"content_type":[43],"search_intent":[24],"tool_category":[28,37],"class_list":["post-2635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-tools","tag-ai-ad-creation","tag-ai-advertising","tag-ai-campaign-optimization","tag-amazon-ads","tag-amazon-ads-agent","tag-amazon-ads-ai","tag-amazon-ads-analytics","tag-amazon-ads-mcp-server","tag-amazon-ads-optimization","tag-amazon-ads-targeting","tag-amazon-advertising","tag-amazon-dsp","tag-amazon-ppc","tag-dva","tag-full-funnel-campaigns","content_cluster-ai-tools","content_type-how-to","search_intent-informational","tool_category-ai-writing","tool_category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.five.reviews\/?rest_route=\/wp\/v2\/posts\/2635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.five.reviews\/?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.five.reviews\/?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.five.reviews\/?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.five.reviews\/?rest_route=%2Fwp%2Fv2%2Fcomments&post=2635"}],"version-history":[{"count":1,"href":"https:\/\/www.five.reviews\/?rest_route=\/wp\/v2\/posts\/2635\/revisions"}],"predecessor-version":[{"id":2637,"href":"https:\/\/www.five.reviews\/?rest_route=\/wp\/v2\/posts\/2635\/revisions\/2637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.five.reviews\/?rest_route=\/wp\/v2\/media\/2636"}],"wp:attachment":[{"href":"https:\/\/www.five.reviews\/?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.five.reviews\/?rest_route=%2Fwp%2Fv2%2Fcategories&post=2635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.five.reviews\/?rest_route=%2Fwp%2Fv2%2Ftags&post=2635"},{"taxonomy":"content_cluster","embeddable":true,"href":"https:\/\/www.five.reviews\/?rest_route=%2Fwp%2Fv2%2Fcontent_cluster&post=2635"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.five.reviews\/?rest_route=%2Fwp%2Fv2%2Fcontent_type&post=2635"},{"taxonomy":"search_intent","embeddable":true,"href":"https:\/\/www.five.reviews\/?rest_route=%2Fwp%2Fv2%2Fsearch_intent&post=2635"},{"taxonomy":"tool_category","embeddable":true,"href":"https:\/\/www.five.reviews\/?rest_route=%2Fwp%2Fv2%2Ftool_category&post=2635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}